A Better Tomorrow™ through science and innovation
We have a clear purpose to build A Better Tomorrow™ by reducing the health impact of our business.
Carbon-neutral Vuse is making waves
Thames voyage celebrates Vuse becoming first global carbon neutral vape brand - and highlights environmental ambition.
Quarterly Science Updates
Packed with videos, infographics, and articles, these updates showcase the world-class science that is helping us build A Better Tomorrow™.
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Btomorrow Ventures: driving our transformation
Our corporate venture arm is on a mission to access world-class ideas, offerings, capabilities and talent.
Building A Better Tomorrow™. Responsibly.
Watch as our Chief Marketing Officer, Kingsley Wheaton discusses BAT’s transformation journey.
Accelerating our sustainability progress
Q&A with Jennie Galbraith, our Group Head of Environment, Social and Governance, discussing the step-change in BAT’s sustainability ambitions.
Focus on innovation
How science and innovation are building A Better Tomorrow™
Using science to increase understanding
Science and innovation are at the heart of our transformational journey as we continue to build A Better Tomorrow™ by reducing the health impact of our business. Hear from our Director of Scientific Research, Dr David O’Reilly
Our moves to a more sustainable future will be catalysed by our people, culture and ethos
Our progress and reports
Follow the growing momentum of our transformation in our suite of reports
View our latest Annual Report as a PDF download, and access previous years reports.
Our ESG Report outlines how we are putting sustainability front and centre of our business.
Latest stories and features
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